This bag was designed with retro aesthetics in mind while using modern age materials. The goal was to create a kids version of a rolltop bag that could "grow" with the kid, spacious enough to carry a lunch box, books and the nominated toy of the month. The bag was inspired by traditional rolltop systems which great for space management but can be challenging for kids to operate. The simplified fold closure with ajustable straps ultimately achieve the same results with ease of use in mind.